Promote® Therma-Comfort

Help Alleviate the Threat of Summer Heat in Feedlot Cattle

Heat stress costs the US beef industry an estimated $369 million annually1. Heat stress occurs when the Temperature-Humidity Index (THI) reaches levels high enough to overwhelm animals’ adaptive mechanisms.

Under heat stress, cattle experience elevated body temperature, increased respiration rate, and disrupted feed intake.

Promote® Therma-Comfort is a proprietary blend of ingredients research has indicated reduces the negative impacts of heat stress on feedlot cattle.


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1St. Pierre, et al. Economic losses from heat stress by US livestock industries. (2003) Journal of Dairy Science, 86 (SUPPL. 1), pp. E52-E77

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