Help Alleviate the Threat of Summer Heat in Feedlot Cattle
Heat stress costs the US beef industry an estimated $369 million annually1. Heat stress occurs when the Temperature-Humidity Index (THI) reaches levels high enough to overwhelm animals’ adaptive mechanisms.
Under heat stress, cattle experience elevated body temperature, increased respiration rate, and disrupted feed intake.
Promote® Therma-Comfort™ is a proprietary blend of ingredients research has indicated reduces the negative impacts of heat stress on feedlot cattle.