Heat stress costs the US beef industry an estimated $369 million annually1. Heat stress occurs when the Temperature-Humidity Index (THI) reaches levels high enough to overwhelm animals’ adaptive mechanisms.
Under heat stress, cattle experience elevated body temperature, increased respiration rate, and disrupted feed intake.
Promote® Therma-Comfort™ is a proprietary blend of ingredients research has indicated reduces the negative impacts of heat stress on feedlot cattle.
1St. Pierre, et al. Economic losses from heat stress by US livestock industries. (2003) Journal of Dairy Science, 86 (SUPPL. 1), pp. E52-E77
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