Promote® I.C.E.® Plus

Promote® I.C.E.® Plus

Summer Success Depends on Hydration


Lactating dairy cows are prone to heat stress when the temperature humidity index (THI) rises above 68. A drop in milk production follows within 48 hours. While managing heat stress with on-farm protocols is necessary, nutritional solutions can also help mitigate the effects of heat stress.

Download Provimi’s recommendations for combating heat stress.



Keep Cows Cool with Promote® I.C.E.® Plus


Promote® I.C.E.® Plus is a proprietary blend of key ingredients that helps cattle better regulate their body temperature during heat stress, keeping cattle cool from the inside out (Figure 1). Promote® I.C.E.® Plus has been reformulated for 2020 to include plant-based compounds that help support animal health during stressful conditions. 



Promote I.C.E. Plus has also been shown to help maintain milk production during heat stress (Figure 2).



Download Promote ICE Plus sell sheet


Promote I.C.E. Plus should be added to the diet when nighttime temperatures stop dropping below 60º F and should be kept in the ration until nighttime temperatures are consistently below 60º F.

Heat Stress Infographic


For more information on heat abatement strategies and Provimi’s nutritional expertise, please contact our team today.


Promote®  is a line of dependable feed additives that are designed to help animal producers enhance performance, uphold animal welfare, and better adapt for tomorrow’s consumers.



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